What a delivery aggregator does
An aggregator like Glovo, Uber Eats, Just Eat, Deliveroo, or DoorDash operates a consumer-facing marketplace, attracts customers, owns the brand of 'food delivery in this city', dispatches couriers (own fleet or partner), processes payment, and charges the restaurant a per-order commission. From the restaurant's point of view the aggregator is a sales channel — high volume potential, low margin per order, no customer ownership.
What Sinqro does
Sinqro is an operations layer. It does not list the restaurant publicly, does not own customers, does not dispatch couriers, and does not charge per-order commission. It connects every channel the restaurant uses (including the aggregators), centralizes the orders into one inbox, publishes the menu to every channel, hands orders off to the POS, returns statuses to the channels, and moves the data into the back-office systems. The aggregator brings demand; Sinqro makes that demand operable without duplicating work.
Why they are not in competition
An aggregator without an operations layer forces the restaurant to babysit each marketplace separately — type orders into the POS, edit menus channel by channel, reconcile manually at month end. A restaurant operations layer without aggregators forces the restaurant to drive every order itself through direct channels — possible, but limited in reach. Combining the two gives the restaurant marketplace reach plus a single operational surface.
When direct ordering matters
Aggregator commissions are real. A direct ordering site or a branded mobile app reduces marketplace dependence and recaptures margin — but only if the channel actually drives volume. Sinqro treats direct ordering as one more channel inside Order Hub, so the restaurant can grow direct demand over time without changing the operational surface or the POS handoff.